Why blog? The benefits engaging blog content can bring your business

With over 5 billion people worldwide connected to the internet today, there has never been a better time for your business to include engaging blog content in its marketing strategy. Blogging is an inexpensive, easy-to-use marketing solution that allows you to promote your company and grow your online presence. Did you know that according to a study by Demand Metric, 70% of people would rather hear about your company through an engaging article than an advertisement? So how exactly can your business benefit from engaging blog posts?

Increase traffic to your website

Publishing well-written, compelling blog content regularly is one of the best ways to increase your website traffic. As you continue to post engaging blog posts on your site, you will become more likely to stand out from your competitors and rank higher on search result pages.

Attract new prospects and buyers

Not only will high-quality blogs boost your traffic, but it also channels the right audience to your site, encouraging conversions and skyrocketing your sales.

Build trust with your audience

By posting meaningful, well-written blogs, your business can increase the trust prospects, and clients have in your brand. A blog allows you to add a personal touch to your company, showing your audience that they are more than just a number. Demand Metric concluded that 82% of customers feel more positively about a company after reading custom content. Blogging is an excellent way for your prospects and clients to feel comfortable with your company.

Have you been missing out on the benefits a high-quality, engaging blog content can have for your business? Contact us today to see how we can help you achieve these results.